Lexus

Every year, Lexus participates in the 24-hour Nurburgring race, also known as the Green Hell due to its difficulty.

Automotive perfection is a key ingredient to winning the infamous race. Which begs the question can Lexus build a racing car by hand before the race ends?

This PR Stunt engaged the racing enthusiasts into a simple guessing competition. The PR Event was amplified through Social Media activations.