The Loot - Send Her Back

Whenever nazis get together they start talking about sending immigrants. They never considered that they could be fought with their own words. More than that, their type of hate speech can actually help raise money for a good cause.

That’s what my students at Miami Ad School came up with - an integrated campaign that raised funds to send Nefertiti back to where she belongs: Egypt.

I’ve provided Reka Forgach (CW) and Kunal Khade (AD) with the creative direction this project needed. Their combined effort brought back a Bronze at The One Club.

If you haven’t hired them already, what are you waiting for?