Wonder Wardrobe

Wonder Wardrobe or WoW is a sustainable fashion course that teaches women the principles of creating and maintaining capsule wardrobes that they love to wear for as long as possible.

As this is a bootstrap start-up, my main challenge was to increase the number of students on a Zero Budget.

Over the past 5 years, WoW has tripled its profits and turned into an internationally recognised brand thanks to creative efforts on social media, web content, newsletter conversion, lead generation, podcast, PR and more.